Prilosec OTC Web site combines branded game and fundraiser

Prilosec OTC Web site combines branded game and fundraiser

Prilosec OTC has a new Web site that aims to fight breast cancer with a dice game called Bunco, the actress Marg Helgenberger, and a partnership with the Oxygen Network. The Bunco Central site is promoting the Prilosec OTC Bunco World Championship at the Paris Hotel in Las Vegas later this month. The event will air on the Oxygen Network and Prilosec OTC will make a donation to the National Breast Cancer Foundation every time one of the players rolls a "Bunco." Marg Helgenberger will also appear at the event. Prilosec OTC's Bunco Web site also sells branded Bunco kits to raise money for the cause and features tips for hosting a Bunco party. The site teaches users how to play the game, and includes recipes, Web invitations, and printable score cards. http://prilosecotc.com/buncocentral/index.jsp