Monday, August 28, 2006

Marketers should use online discussion boards to reach moms

Marketers should use online discussion boards to reach moms

Online discussion boards are a great way for marketers to reach out to moms, because this consumer segment relies heavily on word of mouth. According mom marketing agency BSM Media, the majority of moms rely on recommendations to make purchases, reports MediaPost. For example, 64% of moms say they rely on recommendations when buying products for their children and 55% rely on recommendations when buying products for their homes. Moms' reliance on recommendations combined with their Web use--71% say they use the Internet for product information or advice--makes social networking sites and discussion boards the ideal place for marketers to get their brand messages across. Social networking sites continue to pop up online for moms, including a first-of-its-kind blog directory by Johnson & Johnson's Baby division to help moms find each other online. Learn more about marketing to moms on BSM's Web site:

http://www.bsmmedia.com/bsmmediaindex.php

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