About Bows Health Video
by Gavin O'Malley, Friday, Feb 24, 2006 6:00 AM EST
CONTINUING TO EXPAND ITS ORIGINAL video offerings, About.com added various ad-supported videos to its Health Channel on Wednesday. The query site, owned by The New York Times Company, branched into gadgets and electronics video earlier this month.
Curios seeking heath-related stories on the site now have access to short-form videos covering kids' fevers, real facts about bird flu, and understanding the "new food pyramid," among other topics.
The videos come loaded with pre-roll advertising. Pfizer's Bengay brand was running ads on Wednesday, and many additional pharmaceutical brands have already signed on, said Mark Westlake, About's sales and marketing senior vice president. The site's health channel has featured sponsors including Aventis, P&G, Neulasta, Zicam, and Lexapro, among others.
Dr. Mona Khanna, MD, MPH is one of the health channel's video contributors, while its new gadget-related video is hosted by its resident tech reporter Brett Larson.
About introduced video advertising on its site over a year ago with sponsorships by Honda and Black & Decker, among others.
Friday, February 24, 2006
Yahoo! Modifies Trademark Keyword Policy
By Kevin Newcomb
February 24, 2006
Posted by Fabio Gratton at 7:48 AM