Tuesday, March 04, 2008

Biomedicine company Centocor launches corporate blog

Biomedicine company Centocor launches corporate blog

Johnson & Johnson company Centocor has launched a corporate blog called CNTO411. The company started the blog so it can weigh in on all the news about immunology, as well as the company and the industry. Centocor says its blog won't talk about product-specific issues, competitor products, off-label information, company news that isn't public, or information that would break confidentiality obligations. However, the company promises that its blog will be professional, fair, and engaging. Both the blog's editor and guest author work in Centocor corporate communications. In 2007, Johnson & Johnson launched a corporate blog called JNJ BTW (tech speak for "by the way").

Check out the Centocor blog:

http://cnto411.com/

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