Friday, June 27, 2008

Most of America's future doctors are using Facebook, social nets

Most of America's future doctors are using Facebook, social nets

The future physicians of America are using Facebook and other social
networking sites, according to Epocrates. The company polled more than
900 medical students for its third annual Future Physicians of America
survey about their views of technology, pharma companies, and other
topics. The survey found that 75% of students spend time on social
networking sites--primarily Facebook. Although most spend less than five
hours per week, 6% said they spend 24-40 hours per month on Facebook.
When it comes to pharma, 53% of medical students report that attending
physicians contribute to their opinion of the industry, followed by
pharma sales representatives (50%). In addition, students said Bob Dole
pitching Viagra was the most memorable when asked which pharma TV ad for
a drug or disease first comes to mind.

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