Yes We Can: Time for an FDA Internet Drug Advertising Policy

Download the paper by Arnold I. Friede and Robert B. Nicholas

"Hopefully, DDMAC’s preemptive war on sponsored links, and its unequivocal rejection of the “one click” rule that industry had long assumed was applicable in this context, does not refl ect the Obama Administration’s long-term intention to continue to apply to manufacturer Internet communications the same regulatory regime that FDA applies to traditional print labeling and advertising."

Click on the image below to download the full article.