Saturday, March 06, 2010

From Twitter 03-05-2010

  • 10:53:17: eMarketer Blog Case Study: "How J&J Reaches Moms Through Online Communities" (via @jenningshealth) #hcsm #fdasm
  • 13:29:16: You should. U are going to that too??? Wow.
  • 19:08:03: MUST SEE VIDEO. Though some claim this may not be exactly a single take, this is STILL incredible!!!!
  • 19:26:43: Microsoft's Courier 'digital journal': exclusive pics, video, & details (ps: thk u MS 4 not yanking our chain 4 months)

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Friday, March 05, 2010

From Twitter 03-04-2010

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Thursday, March 04, 2010

CDC to Promote "i know," a New Social Media Effort to Amplify the Voices of African-American Young Adults in the fight against HIV

Source: Press Release

ATLANTA, March 4 /PRNewswire/ -- Award-winning actors and recording artists Jamie Foxx and Chris "Ludacris" Bridges are joining other celebrities and African-American leaders to promote "i know," a social media effort launched today by the Centers for Disease Control and Prevention. The "i know" effort will provide new channels for African-American young adults to talk openly and often about HIV, both online and off.

As a new element of CDC's Act Against AIDS campaign, "i know" will get the facts about HIV/AIDS out far and wide to this hard-hit population through social media platforms such as Facebook, Twitter, a new Web site, and text messages aimed at sparking conversation. Celebrities including Foxx and Ludacris, along with participating African-American organizations, will also use their own Facebook pages and Twitter feeds to increase participation and expand the conversation's reach.

"The 'i know' effort is part of CDC's commitment to addressing the silence around HIV and inviting African-American young adults to take charge of the conversation," said Kevin Fenton, M.D., director of CDC's National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention. "At CDC, we have the science, but it is their voices that will make the difference. By supporting frank conversations through social media, 'i know' creates an opportunity for young people to talk directly with each other about the issues that fuel this still-deadly disease. Their ideas and involvement will be a critical part of the solution."

Foxx will also lend his star power to a series of radio and online video public service announcements. For example, in one of the "i know" PSAs, Foxx highlights the importance of talking about HIV: "We need to do something – all of us – and especially young people. We can start by talking about HIV with our partners, our family, our friends."

CDC officials will unveil the effort today at a Clark Atlanta University event intended to engage on-campus and online college student audiences. The event and concert will feature nationally known social and political commentator Jeff Johnson and recording artist Jeremih and will be webcast to college students across the country.

Younger African-Americans are among the populations hardest-hit by HIV. While African-Americans represent just 14 percent of people ages 13 to 29 years in the United States, they account for half of all new HIV infections in that age group. Young black gay and bisexual men are especially affected, representing more than half (55 percent) of new infections among African-Americans 13-29.

Despite this heavy toll, concern about HIV is declining among younger African-Americans. A recent survey from the Kaiser Family Foundation found that between 1997 and 2009, the number of African-Americans aged 18-29 who reported being very concerned about becoming infected with HIV declined from 54 percent to 40 percent. "i know" is designed to combat this complacency by encouraging dialogue about HIV among African-Americans ages 18 to 24 years – focusing on HIV testing; condom use and other ways to reduce risk of HIV infection, including abstaining from sex; facts about HIV transmission; and ways to reduce the stigma associated with the disease.

"The voices of young people are key to ending HIV within the African-American community," said Jonathan Mermin, M.D., director of CDC's Division of HIV/AIDS Prevention. "We know that the simple act of talking about HIV can help change the course of the epidemic, by reducing stigma associated with the disease, increasing knowledge about HIV prevention, and motivating life-saving behaviors."

Today, young African-Americans are among the fastest-growing users of online social networks. "i know" brings together some of the most popular social network platforms and includes the following components:

  • Web site – The "i know" Web site ( allows visitors to test their knowledge about HIV, learn about HIV prevention, identify local HIV testing sites, view the latest "i know" videos, learn about campaign events, and join the campaign's social media networks.
  • PSA – A radio and online video public service announcement by Jamie Foxx calls on viewers to get involved in "i know" and break the silence around HIV.
  • Facebook – The "i know" Facebook page ( allows users to interact with each other and with CDC about HIV. In addition, the page will give everyone an opportunity to share and respond to the online video PSA and other celebrity video messages. Finally, regular status updates will include questions and news items to spur ongoing conversation about the disease.
  • Twitter – The "i know" Twitter feed ( will help spread the word about the initiative and encourage continued dialogue about HIV. Regular tweets will pose questions about HIV knowledge and attitudes, and link followers to information about HIV testing and prevention.
  • Texting – Text messages will alert subscribers to updates about "i know" activities, information about HIV testing opportunities, and video messages from celebrities and youth advocates.

The effort is part of CDC's Act Against AIDS campaign, a five-year, $45 million national communication campaign which aims to combat complacency about the HIV/AIDS crisis in the United States. Launched last year, the Act Against AIDS campaign also uses targeted prevention messages and information to better reach specific communities at risk for HIV, including African-Americans.

For more information on Act Against AIDS and "i know," please visit

The Jamie Foxx PSA can be viewed at

SOURCE Centers for Disease Control and Prevention, Department of Health and Human Services

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From Twitter 03-03-2010

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Wednesday, March 03, 2010

From Twitter 03-02-2010

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Tuesday, March 02, 2010

Facebook launches New "Promote Your Post" Feature for Fan Pages

Very interesting new feature that was apparently just recently launched on Facebook. It was brought to my attention by this post on WebProNews.

I am not sure exactly when it happened, but the new feature allows fan page owners to "promote" the "posts" that they make on the facebook pan page. Now, when a new "updated" post is added your fan page, a new "promote" option appears next to "comment" and "like". See the example below:

If you click "promote", a pop-up screen appears that gives you the option to create an ad that enables you to reach your "potential fans" with the post with a "promotion". If you opt to got down this path, then it appears you would only pay when people either "Become A Fan" of your page or if they "click" to your Page from the ad (I am still trying to sort this out, honestly). In my opinion, you should pay two different prices. "A Fan", I imagine, is worth more than any old unqualified click. So yes, I do see how this may indeed have value over the long-run. See the example below:

Yet, when it came time to putting my credit card down I did not see a PPF option (pay-per-fan) option, so I bailed out. Me thinks perhaps I must read a little more before I launch a useless experiment. Either way, these are the facts as I know them know. Make of them what you will. Bottom line: You can promote specific POSTS created in your fan pages. How much do you pay, what is the value, do you care ? -- those are questions YOU need to answer.

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From Twitter 03-01-2010

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Monday, March 01, 2010

The Boomer Home In 2010: A Multi-Generational Boarding House

Written by Stephen Reily (Monday, March 1, 2010)

In a recent survey we conducted, nearly two-thirds of the female Boomer respondents reported that one or more of their adult children has returned home to live. Of those adult children, nearly half have brought one or more of theirchildren with them. And that's on top of the 13% of Boomer women who report that their parents or in-laws are living with them as well.

Last week in this space, Matt Thornhill cited important new data suggesting that the recession has hit Boomers hardest. One reason may be that Boomers are footing the bill for the children, grandchildren and even parents who have moved into their own homes.

Our survey -- fielded from the smart, successful women 50+ whom we gather -- suggests that Boomers are assuming multi-generational housing responsibilities to a degree unknown since perhaps the Great Depression (remember "The Waltons"?).

Forty-one percent of our respondents report that they returned to live with her parents at one point or another. But 63% say that an adult child is living with them now. And 70% of those blame the economy for this outcome. Two-thirds of them even expect their adult child to remain with them for more than a year.

The result? Increased stress on the Boomer mom. While grateful they can support their children, 39% report that the experience has either strained or greatly worsened their relationship with the adult child they are hosting. They also told us that the experience has affected their available discretionary income, their marriage, and how much they can eat out or travel. (Interestingly, more of them than I would have guessed are getting some of their costs reimbursed. Twenty-seven percent are charging their adult children rent in excess of $500 per month.)

We know that becoming an empty nester can be heart-breaking for many Boomer moms. But we also know that, sometimes after clearing out the child's bedroom to make way for a new home office, the empty nest offers a host of new opportunities to the Vibrant Boomer Woman. These opportunities are lost when the children move back in, and 71% of our respondents reported that living in a multi-generational household will make it harder for them to achieve their personal goals.

How should marketers respond to these facts? First of all, they should be supporting this woman as the overtaxed innkeeper she is, offering solutions to her multi-generational challenges, whether they involve food preparation, household cleaning, legal services, or financial planning.

Second, they should remember that she needs a break, and remind her how they can help her achieve personal goals in spite of the crazy environment around her. Hotels and day-spas should present affordable ways to give the Boomer mom a break from boarding-house management. Colleges and other educators may want to suggest that this mother consider returning to school herself as a way to get away from her children. She doesn't want to put those personal goals on hold forever.

Like the recession itself, these trends are powerful enough to suggest that the new, "full" nest will be with us for a while. Marketers should not consider it a temporary phenomenon, and the companies who win over this Boomer mom will be the ones who line up to do business with her first, right next to her adult children, grandchildren and parents.

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Sunday, February 28, 2010

New FDASM comments from Publicis Groupe

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From Twitter 02-27-2010

  • 04:45:24: Say a prayer for Chile... please don't let this earthquake be anything like the Haitian one.
  • 04:55:55: First video streams from Chilean TV coming through via ustream, still dark but looks BAD. Appears nearby island much worse from Tsunami.
  • 05:13:36: Follow the live video feed of Chilean TV via ustream: (free app 4 iphone and droid) #chile #earthquake
  • 05:35:32: Follow @elliottyamin if you want to know what's going on in the streets of #Chile after #earthquake. (Yes, Elliott from American Idol.)
  • 18:57:21: Publicis Groupe submits written comments to FDA for Social Media & Internet Guidance: #fdasm
  • 19:07:38: Animal Health Institute submits written comments to FDA for Social Media & Internet Guidance: #fdasm
  • 19:09:20: FDA's Jean-Ah Kang announces the FDA has created a "Social Media Working Group" comprised of leads from multiple departments. #fdasm
  • 19:12:56: DDMAC's Jean-Ah Kang reveals that over past several days FDA has received several dozen #FDASM comments, not yet posted on

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